There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Is it a content issue? Then you need think about search intent or context behind a particular phrase that your target audience will type in …

Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this …

Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch …

SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. So it makes sense to implore help from some of your …

Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Knowledge graphs, though complex, help to raise your content and website visibility. Thin content …

Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have …

That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. Follow our golden rule first though – keep it simple. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of …

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Why does trust matter so …

Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It’s always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. Optimizing your content is …

Experimenting requires thoughtful tinkering. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you …

Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Learn the search engine results page (SERP). The person who has the responsibility of managing the homepage’s search performance should also have some level of influence. Advanced machine …

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. It can be fairly time consuming, so for the best results we’d recommend making …

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines Write great title tags. Good title tags should be like an interesting …

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

You can republish articles on your blog to prevent it from being buried deep in your archives. SEO helps your business be found quickly and easily by potential customers. Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search …

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. There are umpteen factors colliding in the …

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. You’ve probably clicked your way onto a content farm before – most of us …

From an SEO perspective, serious problems have just been created, as Amazon is one of the most authoritative websites in the world and the product pages on Amazon are almost guaranteed to outrank the product pages on the manufacturers eCommerce website. Google prefers sites that are easy to navigate. This …

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. So don’t just think about clicks alone, you should also think about conversion rates. Target local …

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. Even …

There is no single tip I could give that would tangibly help a person further their search domination. We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. I’d rather have a more relevant link with low authority. I …

Users stay on your site longer when you include internal links guiding them to more info suited to their interests. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research …

After all, why bother uploading a 1800x1800px image to your website when it’ll only be shown as 400x400px? Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the …

Know where and how to use keywords in your content for maximum searchability. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. To the public, Google’s SERPs (Search Engine …

Words in URLs should be separated by hyphens and not underscores. Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary …

This type of suggestion tool might not be a great tool when creating your initial list, but it can be essential when creating blogs which will do extremely well in Google, Yahoo or Bing, as well as appeal to customers in social media platforms like Facebook, Twitter and Medium. Research …

Google Ranking is very important for any business or individual on the web today. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Not using descriptions for your images and videos is a very common error made by many. But to make Google …

Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Most searches are short …

Write locally oriented content: It’s one of the best things you can do to improve local rankings. How do you really get your SEO content to rock? You promote it! Get people to it. What you don’t want to see is content that is too short, doesn’t …

The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows …

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have …

You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Google Trends tells you how searches in a subject change over time. You can …

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. While longer blog posts and …

– As any SEO services professional will tell you, content is still king. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes …

There’s an expression people use in business: don’t boil the ocean. The link can either refer to a document within the same domain (internal link), or to a page on a different domain (external link). Your goal should be to create links to individual posts/pages along with …

Few people, however, understand how search engines actually work. They also deliver what they promise to the user as they enter the site. Modern SEO is about so much more than keywords and meta tags. The days of buying, selling, and trading links for rankings is long gone…and if …

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value …

Body keywords still have their use, however. How would you make that search engine understand your photograph of the best pen in the world? As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Whenever doing a website …

You know how sometimes people hide content on the mobile version of their page? To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to save on crawl budget. Develop a disavow report of unwanted links and forward it to the …

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page …

But it didn’t happen. Choose keyword frequency over keyword density. From Google's point of view, it is not advisable to place the actual content of the page below the fold. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises.

Maybe LSI will be …

By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. Content is not there purely for Google and its spiders to crawl – the point is to bring traffic to …

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

Meta Tags play an important role in SEO. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Building links is hard. Google scrutinizes website …

Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. The convergence of SEO and content has been a driving …

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

As a practice I don’t think SEO is difficult, to be honest. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. This is rarely relevant …

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Creating content that's attentive to …