The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable.

The most time consuming aspect is building links

Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. Another “old school” method of Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't possibly compete. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus.

How are you supposed to audit your content?

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users.

Make a good use of your competitors’ keywords

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. According to SEO Consultant, Gaz Hall: "Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content."

Add your contact details to every page of your website & social media profiles

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop interesting the reader. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first.