One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition?

Sprinkle LSI keywords liberally

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Be Yourself. Write about what Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff).

Optimize Your Site Page Around One Keyword or Topic

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words!

Local SEO incorporates many unique ranking signals relevant to a local audience, such as, a visitor’s proximity to a physical business location or referring links from local websites. However, it works best when also optimising for a wide variety of digital marketing and SEO tactics, including content marketing, link building and social media marketing.

A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Gaz Hall, from SEO Hull, had the following to say: "You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this."

Analysing The Data

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all.