Date Tags penguin

It’s really a simple concept, just give them what they want and you’ll see an increase in search engine ranking. Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign.

Learning about hits

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. You basically need to provide Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). The common belief of ranking high in the search results is changing – the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. As a business owner, you want your site to show up in results when it’s highly relevant to the user.

This story about keyword research will haunt you forever

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time.

Work out an engagement strategy that is win-win for everyone

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. But what is low quality, thin content? Gaz Hall, a Freelance SEO Consultant, commented: "SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize."

Audit of your existing keywords

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Clearly, A great example that I like to use is TAP Assess. keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website.