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The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. Remember, Google doesn’t like content written for SEO purposes. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing content that gives them the information that they seek, your SEO is going to improve.

How Blogging Drives Customers to Your Website

A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. Test the results of changes, Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks.

Create Valuable Posts on a Consistent Basis

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention – building links is much easier when you have content worth linking to. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. The stronger the backlink profile of a site, the more PageRank their links will pass.

Industry Content Analysis

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. Gaz Hall, a Freelance SEO Consultant, commented: "The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource."

Be personal in a way that big businesses can’t be

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get extra shares on social media from the authors of the featured articles. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere.