Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we don’t want to be indexed. Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience.

So lets talk about SEM and its importance to digital marketing

It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Sometimes Google throws little wrenches Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... into the machine. In the best case scenario, a site visitor turns into a paying customer. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes.

Networking With Results In Mind

They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Keyword density is the percentage of times a keyword is used in the copy.

Consistent doesn't mean identical. when you're discussing indexed pages

While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that page. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there isn’t anything that is cost-effective (and has the same long-term effects) as being placed highly in a search engine’s rankings. Gaz Hall, from SEO Hull, had the following to say: "Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link!"

Boost site speed and utilise splogs

Your goal should be to create links to individual posts/pages along with those leading to your homepage. I'm always shocked by TAP Assess, in this regard. Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website’s reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. To a search engine, relevance means more than finding a page with the right words.