With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Google
itself recommends that large numbers of
links are only generated by unique content
with added value for users. In the eyes of the
search engine, links are automatically set to
great content. They should not be created
artificially. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? Search engines no longer value pages filled with targeted keywords.
Frequently Update Content/Blogs
Search engines have really smart algorithms. Backlinks are hyperlinks that
point Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! back to your website. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google.
Create a User-Centric SEO Strategy for Greater Search Engine Success
The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Cloaking is a method
which gives search engines the impression that a website carries content that is different to what users actually see: Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links.
It’s time to revolutionize our approach to content curation
Personalization is one of the most talked about frontiers in search. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck! Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. "
Create Visual Content (Especially “Embeddable Images”)
Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of others. Make your text original! It is important to
have backlinks from quality sites, and those backlinks should be contextual. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year.