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Backlinks are clickable links that essentially hold the World Wide Web together in one piece. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality.

How are you supposed to audit your site structure

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. If you run a small Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

Find websites that are related to a particular topic and likely to link to your site

There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. There is no optimal number of words on a page for placement in Google.

Site Architecture for Dummies

The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Gaz Hall, a Freelance SEO Consultant, commented: "As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what your demographic wants, what companies are flourishing, and how they are flourishing likewise."

Is your website listed with a featured snippet?

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs.