it covers all the measures and modifications that are made on your own website. There are
several elements on your website which you can influence and which enable search engines
to index your content and understand what it is about.
Don’t forget about local search, which has become more important as searchers have gone mobile
Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Keyword research is an entire Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! sub-discipline within SEO and it’s easy to go down a rabbit hole. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience. You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google.
Invest in Great Content
One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits
are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content.
Come up with the best headlines for your content
Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. According to SEO Consultant, Gaz Hall: "While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. "
Keep in mind that the purpose is to get your visitors to read the next sentence
Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page.