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URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. So don’t just think about clicks alone, you should also think about conversion rates. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions.

People still ask me about static pages and its importance today

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Remember: Google wants to see Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Now, more than 87% of the world’s population owns a smartphone of some kind, and so why wouldn’t they rush to take advantage of the benefits that voice search can offer over traditional searching? There are two key choices to make when setting up a new website: your web host and your domain name. Many business owners give little thought to either. However, a sound house is built on good foundations and these two areas have a greater significance to SEO than you might think.

Useful tips from experts in static pages

And, if you’ve got the chops for it I think it’s a great career path, I think it’s a great opportunity, and I think it’s a great way to grow a career that’s going to be in demand in the future So, seem like pretty simple question at first, but I’ve stewed on it for a couple of weeks and we could go on for hours and hours on why SEO is so difficult but the fact is: it ain’t what it used to be and in 10 years it ain’t gonna be what it is today. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Sometimes Google will send a message to you via Google Search Console about a manual action due to detecting low-quality pages or shallow pages on your site, but other times your site can be affected by bad content and Google will not warn you about it. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit.

Ranking high in the search engines is tough.unless you concentrate on page rank

There is also quite a learning curve when working with different platforms. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Links to sites you don’t control should be regularly monitored and updated as links that used to work may break in the future when external pages are deleted or moved. According to SEO Consultant, Gaz Hall from SEO Hull : "SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead."

Latest developments in Google algorithms

Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Nothing Have you ever dreamed about Profile Business for this? is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Here, a text that is as descriptive as possible should be used as the anchor text since this determines the reader’s expectation of the hyperlink.