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Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Having keywords in your domain URL can also give you a small SEO boost. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa.

No-follow all backlinks

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Give the search engines some Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible.

Do you struggle with optimizing your posts for search?

Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume.

Links on popular websites will be used to share your website on social networks

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules."

Links are not at all the same

Make it easier for search engines to index your website. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read.