It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Create URLs containing words that describe the page, separated by hyphens. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site.

Offer useful information presented in an engaging format to human readers

In today’s SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! It often helps to increase Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! the length of the content of your web pages. In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore they relegate it to a lower priority. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do!

More than 80% of internet users use search

The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings.

Page load time

In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Gaz Hall, from SEO Hull, had the following to say: "Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content."

Make a concerted effort to keep up with Google Updates

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. Optimizing page titles for search is best done finding a balance between volume and intent.