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If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. You’ve probably clicked your way onto a content farm before – most of us have. The content is typically packed with keywords and light on factual information, giving it big relevancy for a search engine but little value for an actual reader. While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience.

The hidden agenda behind landing pages

What is generally the one thing that may prevent someone from using my service? Backlink quality is considered as Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the most important metric now than the count of backlinks. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. No matter what business you own you need to be practical.

Lessons I've learned from page impressions

If you want more traffic, read on… In the last couple of years, web masters have been faced with a new foe – in the form of Google’s Panda update. If my goal is to rank for the search of a new product or service in any given market, then I should also know where the people I’m targeting tend to spend their time online. The most successful online businesses design a series of “customer journeys” through their site, which take a user from entrance to information to goal completion. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users.

Never underestimate the influence of citations

What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Gaz Hall, from SEO Hull, had the following to say: " I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog."

Make reporting your centre of attention

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. To Take a butchers at Indozine, for instance. optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site