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SEO is technical, complicated, time-consuming and potentially dangerous. Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike.

Use broad keywords to capture leads at the top of the purchase funnel

Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. Web users are busy Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page.

The majority of your backlinks should be branded

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant, and useful search experience.

The navigation should be separated from the main content of your website

You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video."

Rich, quality and unique content is the norm of today

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it’s enabled in yours. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike.