SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation.

Answer relevant questions to your expertise

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). For larger websites, especially those Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. There was a time when “keyword density” meant something for SEO content.

Becoming an SEO thought leader

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs.

What search terms are your customers using?

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Currently more than half of searches account for mobile devices. If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. According to SEO Consultant, Gaz Hall: "Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms."

SEO for Mindshare/Branding

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage.