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Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. Search engines are now able to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. At a bare minimum, include social sharing buttons on your content.

Unconventional knowledge about SERPs that you won't find in books

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. When selecting keywords, you should Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden.

Concentrate on actionable nofollow links

You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target. Which of course results in SEO is dominating the web. URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar.

Pay attention to canonical URLs

Here’s the thing, great content can offer incredible advantages to your business. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Gaz Hall, an SEO Expert from the UK, said: "It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer."

Things that make you love and hate analytics

Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We’ll need to write a whole other post on white hat link building. This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website.