If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Traffic from external backlinks are counted as referral traffic in Google analytics.

Your Competition Is Actively Doing SEO, Too

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Using flash is considered to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about.

How to Protect Your Content

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. As search engine optimization (SEO) for small business has become more important, it’s also become more competitive. Key tenets of SEO—website presence, page rankings, link authority, and content creation require more time and resources than ever. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability.

Create an e-book or guide every two months

Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. According to Gaz Hall, a UK SEO Consultant : "The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another."

Understand your website to generate your keyword goal

If you have the exact match domain name, search engines will give your domain priority. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip.