Google may penalize specific tactics, but they will never penalize quality. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.
H1 Tag Issues
If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. Now, I’m fully aware
this Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords
Blog posts shouldn't only contain text
Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Think of Amazon. They
probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.
Analyzing search engine indexing reports
, commented: "Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a strong link building strategy as part of your SEO plan. "
Use Strong, Active Wording
Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Search Engine Optimization (SEO)
• is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded.