Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. There are many successful blogs out there with incredibly popular and well converting giveaways. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume.

Make Sure Your Website Content is Mobile Friendly

If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. As Google continues to prioritize Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set.

The main aim of your content

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant, and useful search experience. Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult.

Use Videos, Charts, Infographics

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to become an authority and earn a lot of backlinks, you will have to show facts and stats. Gaz Hall, an SEO Expert from the UK, said: "Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan."

Use a shallow depth navigation structure

Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website’s rankings. If an authoritative website links to yours, some of this “authority” is transferred to your site. Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text.