Date Tags local

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round number and that the actual number of ranking factors is much higher). As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting).

Google recommends this as a guideline

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. The process of optimization is Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using WordPress, you could use a plugin like Yoast SEO to do this. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them.

Great images compliment great website copy

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Links are a crucial factor for high rankings in Google's organic results. They also help you to get higher rankings in the local results. Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page

Let the world know you are creating fabulous content

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering. Gaz Hall, a Freelance SEO Consultant, commented: "SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings."

Use keywords and related terms throughout your content

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising.