SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. However, what used to be a 7-pack system, in which the top 7-results were more heavily featured, they now use a 3-pack system. As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search.

The bottom line is, the SEO effects of a +1 are very indirect

Creating content is an art form which can take up a huge amount of your time. Therefore, business owners who attempt Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines.

I urge you to think about white hat SEO

It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid.

This story about page impressions will haunt you forever

This is rarely relevant to users, could change in the future and make URLs more lengthy. The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. If you do, and get caught, the damage that it can cause your business’ reputation can often be critical. Gaz Hall, a Freelance SEO Consultant, commented: "Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem."

What everyone ought to know about bread crumbs

Make the content flow easily to keep people intrigued and reading. Using Have you ever dreamed about New Media Now for this? certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?)