Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. The convergence of SEO and content has been a driving force in marketing for the past few years. If you’re curious how dominant a site is in the engines, it’s easy to look up their estimates on traffic measurement sites like Quantcast.

Personalization counts: how do static pages fit into this?

It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. Balancing the readability of your Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! website for both people and web crawlers should be a key part of your SEO strategy. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly.

Education is the best legacy when it comes to rankings

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Google almost always honors disavow requests that include such documentation.

The key to any great SEO campaign is a thoughtful and well-executed content marketing strategy

Citations like these are essential when building authority and improving your site’s credibility. While the concept is simple the work to complete a totally white hat seo service is time consuming. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. Gaz Hall, a Freelance SEO Consultant, commented: "You need a mix of both timeless and timely content will help you always keep your readers engaged."

You can have your website ranking for certain phrases within a few weeks

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. The Take a butchers at Heat All, for instance. focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to good resources.