The back story of inbound links

That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. Follow our golden rule first though – keep it simple. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of …

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Boost Your Popularity in the SERPS

In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. It can be fairly time consuming, so for the best results we’d recommend making …

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Unlocking the mystery of conversion rates

You can republish articles on your blog to prevent it from being buried deep in your archives. SEO helps your business be found quickly and easily by potential customers. Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search …

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Make reporting your centre of attention

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. You’ve probably clicked your way onto a content farm before – most of us …

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Search engine health checks should look at SERPs

Know where and how to use keywords in your content for maximum searchability. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. To the public, Google’s SERPs (Search Engine …

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More focus is put on RSS feeds

Body keywords still have their use, however. How would you make that search engine understand your photograph of the best pen in the world? As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Whenever doing a website …

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Things to avoid when dealing with plugins

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page …

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Lessons I've learned from doorway sites

There are umpteen factors colliding in the search results you see, including location, device used, sessions you’re logged into, if you are walking while searching on a phone or standing still, and so on. When you or your SEO Company creates links – make them hefty and serious. They should …

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The reason everyone loves reporting

Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and …

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Socialize on Twitter as much as you can

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. When a search engine crawls your site, it moves slowly from one page to another by following the links …

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Give yourself a little bit of control

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media …

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Branded anchor text

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Like all things when it comes to building an effective SEO strategy research is …

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SEO challenges large scale user platforms face

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the …

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Low hanging linkbait fruit

Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to …

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Space Management or Page Segmentation

The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users …

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Pay-for-placement in the search engines is a terrible idea

As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what …

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What Is a Keyword Worth Targeting?

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

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Create resources that people want

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Want to drive more quality traffic? Optimize your content for Google answer …

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Brainstorming and Keyword Generating

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. You’ve heard of duplicate …

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Linking Out To Relevant & Authority Sites

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. The key to quality SEO is all about research research research. Every “vote” or link to your site helps determine the value of your site. However …

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Why fast loading times are important

Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. SEO practitioners, before …

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Cooperate with other social bookmarkers

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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Each page should have its own title tag

Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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Make sure your website is indexed in Baidu

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from …

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How Many Words Can I Optimise A Page For?

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Troubleshooting technical errors and ensuring that your website is always accessible is one of the …

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Understand and implement entities

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Domain Authority is a score (on a 100-point scale) developed …

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The best way to escape Google’s Panda penalty

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. The search engines are able to analyze the reading level of the document. One popular formula for doing this …

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Create great content people want to read

A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking …

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Create Visual Content (Especially “Embeddable Images”)

With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Google itself recommends that large numbers of links are only generated by unique content with added value for users …

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It’s time to revolutionize our approach to link building

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. SEO practices that involve deception and are disapproved by the search engines. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for …

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