Your content marketing campaign will fail unless you integrate SEO

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

more ...

What everyone ought to know about citations

From an SEO perspective, serious problems have just been created, as Amazon is one of the most authoritative websites in the world and the product pages on Amazon are almost guaranteed to outrank the product pages on the manufacturers eCommerce website. Google prefers sites that are easy to navigate. This …

more ...


My thoughts on ROI

Google Ranking is very important for any business or individual on the web today. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Not using descriptions for your images and videos is a very common error made by many. But to make Google …

more ...

The mysterious world of SEM

Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Most searches are short …

more ...

Unlocking the mystery of webmaster tools

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

more ...


What everyone ought to know about bread crumbs

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. However, what …

more ...

Think like a human not a robot when it comes to domain authority

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

more ...

Audit of your existing keywords

It’s really a simple concept, just give them what they want and you’ll see an increase in search engine ranking. Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Links from …

more ...


Dumb Mistakes That'll Wreck Your Meta Descriptions

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Your users need the structure to navigate …

more ...

Understand how to classify the keywords you find

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

more ...


Use Strong, Active Wording

Google may penalize specific tactics, but they will never penalize quality. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of …

more ...


How to use the topic cluster model

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. If search users commonly misspell a keyword, you should identify and use it. The online audience has …

more ...

It’s time to revolutionize our approach to content curation

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

more ...

Help with geolocation and international SEO

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Another major change in recent SEO is Google …

more ...

Benchmarking Current Indexing Status

Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. It appears that when attempting to improve search engine ranking for a web-site …

more ...

Make a concerted effort to keep up with Google Updates

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Create URLs containing words that describe the page, separated by hyphens. In the current fast …

more ...



Which principles should SEO copywriters never neglect?

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

more ...

Identify What’s Working and What Isn’t

Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. There are thousands of people out there collecting and sharing …

more ...

Rankings are very volatile and fluctuate from day to day

The search engines must execute multiple tasks very well to provide relevant search results. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list …

more ...

Use your key phrases in as many URLs as possible

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your …

more ...

Automatic anchor text

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Like any good SEO campaign, your optimization strategy should be dictated by …

more ...

Identify keyword opportunities

The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it …

more ...

Better alternatives to old school SEO methods

Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. The modern user has a very short attention span …

more ...



Advanced off-page SEO principles

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. The world is always changing, and you have to keep up. If you do, the …

more ...

Don’t come up with answers without putting in some serious research

Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded …

more ...

Web search optimization techniques

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up …

more ...

Publish blog posts frequently and consistently optimize them

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. When people search for things that match up with what your website offers …

more ...


Technical aspects of marketing on Google

Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established …

more ...

Get high quality backlinks from trusted sources

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile …

more ...