Why Google algorithms matter

Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this …

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Things about keyword research you have to experience yourself

Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch …

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How to really understand plugins

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

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Bing pays more attention to the authority of the site

You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Google Trends tells you how searches in a subject change over time. You can …

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Clarification about mobile search

Few people, however, understand how search engines actually work. They also deliver what they promise to the user as they enter the site. Modern SEO is about so much more than keywords and meta tags. The days of buying, selling, and trading links for rankings is long gone…and if …

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Let's talk about bread crumbs

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. Software programs cannot adequately interpret each of the various types of …

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You may have a strategy that would be more successful

SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. So, their algorithms no …

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Lessons I've learned from CTR

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Check out these crazy facts about widgets

Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. Understanding the background, context and the continuing development of major digital marketing evolutions such as …

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Less is always better when it comes to meta tags

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. When you design a site or have one designed for you, it is imperative that you make the site …

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Things that make you love and hate analytics

Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. Search engines are now able to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Write great title tags. Good title tags …

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Make a good use of widgets

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Search engine optimisation (SEO) refers to the efforts required to …

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My thoughts on splogs

Webpages on HTTPS had positive correlation with higher rankings. A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. Putting effort into the offline …

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Make a concerted effort to keep up with content analysis

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You …

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Headings and SEO

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business …

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It’s time to revolutionize our approach to anchor text

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and …

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SEO for Mindshare/Branding

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are …

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Use attractive anchor texts that motivate people to click on your link

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in …

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What are toxic backlinks?

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Too many internal links can result in the user getting frustrated by getting bombarded with …

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Bucket brigades

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Link signals tend …

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Choose the broad topics you want to rank for

Real value generates traffic, followers, engagement and backlinks. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Paid ads are increasingly getting much more reach. What used to be a handful of on-page, off-page, and architecture factors …

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Proper HTML and CSS Validation

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. The small businesses with a physical place of business would do well to invest in local …

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Drop in a relevant link or two

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. Optimizing page titles for search is best done finding a …

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How to approach content from an SEO perspective

Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic …

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Links are not at all the same

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first …

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Create topic groups for your keyword targets

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research …

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Do-Not dump the anchored links with keywords

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Rich snippets are designed to help …

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How Google handles it

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms …

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Ensure that HTML code is used correctly

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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How Google handles it

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. SEO …

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Some of the issues with CRO

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the …

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Focus on ‘Things’, Not ‘Strings’

You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. The digital environment is rapidly shifting. There are over a billion websites online, and customers have …

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Mobile Searchers Use Shorter Keyphrases/Keywords

Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Google is a search engine that follows links. For Google to know about your site, it has …

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Analysing The Data

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) . If your site has thousands or even millions of pages, hand-crafting …

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Use quality hosting and CDN

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that …

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Review your long-tail traffic

If the wrong people are hitting your website, it's all for nothing In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for …

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More content equals better rankings and more links

One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. Most people look at SEO the wrong …

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