Things your competitors know about bounce rates

Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Knowledge graphs, though complex, help to raise your content and website visibility. Thin content …

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Use only schema types that fit the page or the site

Experimenting requires thoughtful tinkering. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you …

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Boost site speed and utilise splogs

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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Update your local search on a regular basis

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines Write great title tags. Good title tags should be like an interesting …

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Google ranking factors can be affected by bread crumbs

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. There are umpteen factors colliding in the …

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Latest developments in Google algorithms

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. So don’t just think about clicks alone, you should also think about conversion rates. Target local …

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Identify What’s Working and What Isn’t with regards to sitemaps

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. Even …

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Having fun with canonical URLs

Words in URLs should be separated by hyphens and not underscores. Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary …

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Evaluate Your Site Speed

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have …

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Layout, formatting and page rank combine to make great SEO

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. While longer blog posts and …

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Tactics around offsite SEO

By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. Content is not there purely for Google and its spiders to crawl – the point is to bring traffic to …

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Write a 1000+ words article about javascript

Meta Tags play an important role in SEO. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Building links is hard. Google scrutinizes website …

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Losing Focus on RSS feeds

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become …

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How to really understand link research

See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they’d like to share your content. Many CMS systems come with built-in review functionality. Search engines typically assume that the …

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Reasons why marketers love SEM

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Adding a single search bar to the top of a website …

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The worst advice I've heard about quality

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall …

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The discovery shortcut: Learning from competitors

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. After the emergence of major …

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Build promotion into your content

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will …

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Ensuring Each Page Has a Clear and Valuable Call to Action

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to …

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Encourage other websites to link to yours

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Real value generates …

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What are Keywords Anyway?

If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects …

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Identify keyword opportunities now

There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search …

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Is your website underperforming and losing you money?

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! Keyword research must be updated periodically: Search terms fall out of disfavor as language …

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The best way to escape Google’s Panda penalty

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. The freelance world might disagree with me but frankly I do not think there is not an SEO in …

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Getting Started with Keyword Research

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any …

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Rich, quality and unique content is the norm of today

SEO is technical, complicated, time-consuming and potentially dangerous. Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. Segment your content - If you catch yourself writing a …

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Understand your website to generate your keyword goal

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Interlink your web pages

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. Try to get backlinks to various pages on …

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Understanding the rationale behind algorithm updates

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning …

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Use Hashtags (Wisely) and Categorize Your Boards

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. SEO closely aligns with so many marketing channels, business …

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Websites are representations of ideas

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Building backlinks is not enough …

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Good Content Will Still Need ‘Optimised

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Over the years many people have tried to game the system by creating content that is stuffed …

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Both SEO and social media posts drive traffic

The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website …

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Make your Twitter profile interesting

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do …

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Who Would Link to You?

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in …

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Add pagination to endless scrolling pages

The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. There is still a correlation between high rankings and the amount of backlinks, but this trend will …

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Do Forum Posting To Increase Brand Awareness

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Needless to say …

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Entries with rich snippets have higher click-through rates

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. If you …

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Identify which keywords people are using to find your blog content

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc …

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Its true content is the reality of SEO

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more …

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