Things about keyword research you have to experience yourself

Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch …

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Things your competitors know about bounce rates

Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Knowledge graphs, though complex, help to raise your content and website visibility. Thin content …

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The back story of inbound links

That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. Follow our golden rule first though – keep it simple. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of …

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Use only schema types that fit the page or the site

Experimenting requires thoughtful tinkering. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you …

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Boost site speed and utilise splogs

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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Boost Your Popularity in the SERPS

In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. It can be fairly time consuming, so for the best results we’d recommend making …

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Update your local search on a regular basis

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines Write great title tags. Good title tags should be like an interesting …

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Your content marketing campaign will fail unless you integrate SEO

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

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Unlocking the mystery of conversion rates

You can republish articles on your blog to prevent it from being buried deep in your archives. SEO helps your business be found quickly and easily by potential customers. Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search …

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Google ranking factors can be affected by bread crumbs

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. There are umpteen factors colliding in the …

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Make reporting your centre of attention

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. You’ve probably clicked your way onto a content farm before – most of us …

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What everyone ought to know about citations

From an SEO perspective, serious problems have just been created, as Amazon is one of the most authoritative websites in the world and the product pages on Amazon are almost guaranteed to outrank the product pages on the manufacturers eCommerce website. Google prefers sites that are easy to navigate. This …

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Latest developments in Google algorithms

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. So don’t just think about clicks alone, you should also think about conversion rates. Target local …

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How to really understand plugins

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

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Identify What’s Working and What Isn’t with regards to sitemaps

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. Even …

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What your mum didn't tell you about stickiness

There is no single tip I could give that would tangibly help a person further their search domination. We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. I’d rather have a more relevant link with low authority. I …

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Search engine health checks should look at SERPs

Know where and how to use keywords in your content for maximum searchability. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. To the public, Google’s SERPs (Search Engine …

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Having fun with canonical URLs

Words in URLs should be separated by hyphens and not underscores. Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary …

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My thoughts on ROI

Google Ranking is very important for any business or individual on the web today. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Not using descriptions for your images and videos is a very common error made by many. But to make Google …

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The mysterious world of SEM

Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Most searches are short …

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Don't bury information in your page content

The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows …

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Evaluate Your Site Speed

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have …

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Bing pays more attention to the authority of the site

You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Google Trends tells you how searches in a subject change over time. You can …

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Layout, formatting and page rank combine to make great SEO

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. While longer blog posts and …

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Clarification about mobile search

Few people, however, understand how search engines actually work. They also deliver what they promise to the user as they enter the site. Modern SEO is about so much more than keywords and meta tags. The days of buying, selling, and trading links for rankings is long gone…and if …

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Online marketing changes quickly when it comes to SEM

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value …

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More focus is put on RSS feeds

Body keywords still have their use, however. How would you make that search engine understand your photograph of the best pen in the world? As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Whenever doing a website …

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Things to avoid when dealing with plugins

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page …

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Steps to Get Your Website Crawled Faster

But it didn’t happen. Choose keyword frequency over keyword density. From Google's point of view, it is not advisable to place the actual content of the page below the fold. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises.

Maybe LSI will be …

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Tactics around offsite SEO

By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. Content is not there purely for Google and its spiders to crawl – the point is to bring traffic to …

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Unlocking the mystery of webmaster tools

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Write a 1000+ words article about javascript

Meta Tags play an important role in SEO. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Building links is hard. Google scrutinizes website …

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Losing Focus on RSS feeds

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become …

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