Losing Focus on RSS feeds

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become …

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Let's talk about bread crumbs

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. Software programs cannot adequately interpret each of the various types of …

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Lessons I've learned from doorway sites

There are umpteen factors colliding in the search results you see, including location, device used, sessions you’re logged into, if you are walking while searching on a phone or standing still, and so on. When you or your SEO Company creates links – make them hefty and serious. They should …

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You may have a strategy that would be more successful

SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. So, their algorithms no …

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What everyone ought to know about bread crumbs

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. However, what …

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Think like a human not a robot when it comes to domain authority

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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Audit of your existing keywords

It’s really a simple concept, just give them what they want and you’ll see an increase in search engine ranking. Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Links from …

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Reasons that people rely on bounce rates

Pages not being indexed in Google is a signal of having duplicate or thin content on the site. If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Google’s Keyword Planner is a free tool that …

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How to really understand link research

See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they’d like to share your content. Many CMS systems come with built-in review functionality. Search engines typically assume that the …

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Reasons why marketers love SEM

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Adding a single search bar to the top of a website …

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Lessons I've learned from CTR

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Check out these crazy facts about widgets

Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. Understanding the background, context and the continuing development of major digital marketing evolutions such as …

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Less is always better when it comes to meta tags

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. When you design a site or have one designed for you, it is imperative that you make the site …

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Things that make you love and hate analytics

Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. Search engines are now able to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Write great title tags. Good title tags …

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The reason everyone loves reporting

Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and …

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Never underestimate the influence of widgets

The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site easily. Searchers often enter refinements when the initial search …

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Make a good use of widgets

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Search engine optimisation (SEO) refers to the efforts required to …

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The worst advice I've heard about quality

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall …

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My thoughts on splogs

Webpages on HTTPS had positive correlation with higher rankings. A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. Putting effort into the offline …

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The discovery shortcut: Learning from competitors

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. After the emergence of major …

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SEO great content best practice

Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. The Internet is all about trends …

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Dumb Mistakes That'll Wreck Your Meta Descriptions

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Your users need the structure to navigate …

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Build promotion into your content

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will …

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Which SEO tactics pay the greatest dividends?

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could …

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Ensuring Each Page Has a Clear and Valuable Call to Action

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to …

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Make a concerted effort to keep up with content analysis

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You …

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Think of ways to stand out from the crowd

You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Having your site in the …

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Alert The Press And Make Them Link To You

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Create separate pages for your different locations

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Modern SEO is about so much more than keywords and meta tags. Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus …

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Encourage other websites to link to yours

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Real value generates …

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Headings and SEO

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business …

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Understand how to classify the keywords you find

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

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Use unique testimonials from customers

Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site …

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Be personal in a way that big businesses can’t be

The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or …

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It’s time to revolutionize our approach to anchor text

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and …

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SEO for Mindshare/Branding

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are …

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Use attractive anchor texts that motivate people to click on your link

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in …

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Keep the length of your post in mind

SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as Search engines identify Black Hat SEO practices that will impede you from getting any benefits. While producing incredible content may get …

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Use Strong, Active Wording

Google may penalize specific tactics, but they will never penalize quality. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of …

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What are Keywords Anyway?

If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects …

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How to use the topic cluster model

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. If search users commonly misspell a keyword, you should identify and use it. The online audience has …

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