What are toxic backlinks?

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Too many internal links can result in the user getting frustrated by getting bombarded with …

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Pay-for-placement in the search engines is but the way forward

Webpages on HTTPS had positive correlation with higher rankings. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Dramatic growth in the interaction between offline and online marketing necessitates investment …

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Socialize on Twitter as much as you can

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. When a search engine crawls your site, it moves slowly from one page to another by following the links …

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Identify keyword opportunities now

There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search …

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Bucket brigades

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Link signals tend …

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Give yourself a little bit of control

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media …

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Branded anchor text

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Like all things when it comes to building an effective SEO strategy research is …

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Is your website underperforming and losing you money?

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! Keyword research must be updated periodically: Search terms fall out of disfavor as language …

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SEO challenges large scale user platforms face

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the …

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The best way to escape Google’s Panda penalty

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. The freelance world might disagree with me but frankly I do not think there is not an SEO in …

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It’s time to revolutionize our approach to content curation

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Help with geolocation and international SEO

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Another major change in recent SEO is Google …

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Benchmarking Current Indexing Status

Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. It appears that when attempting to improve search engine ranking for a web-site …

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Low hanging linkbait fruit

Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to …

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Choose the broad topics you want to rank for

Real value generates traffic, followers, engagement and backlinks. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Paid ads are increasingly getting much more reach. What used to be a handful of on-page, off-page, and architecture factors …

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Proper HTML and CSS Validation

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. The small businesses with a physical place of business would do well to invest in local …

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Space Management or Page Segmentation

The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users …

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Drop in a relevant link or two

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. Optimizing page titles for search is best done finding a …

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Make a concerted effort to keep up with Google Updates

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Create URLs containing words that describe the page, separated by hyphens. In the current fast …

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How to approach content from an SEO perspective

Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic …

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Optimize from tail to head

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

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Pay-for-placement in the search engines is a terrible idea

As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what …

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What Is a Keyword Worth Targeting?

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

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Create resources that people want

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Want to drive more quality traffic? Optimize your content for Google answer …

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Don't use misleading event markup

Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Domain Authority is a …

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Brainstorming and Keyword Generating

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. You’ve heard of duplicate …

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Getting Started with Keyword Research

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any …

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Linking Out To Relevant & Authority Sites

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. The key to quality SEO is all about research research research. Every “vote” or link to your site helps determine the value of your site. However …

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Which principles should SEO copywriters never neglect?

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

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Identify What’s Working and What Isn’t

Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. There are thousands of people out there collecting and sharing …

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Rankings are very volatile and fluctuate from day to day

The search engines must execute multiple tasks very well to provide relevant search results. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list …

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Rich, quality and unique content is the norm of today

SEO is technical, complicated, time-consuming and potentially dangerous. Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. Segment your content - If you catch yourself writing a …

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Use your key phrases in as many URLs as possible

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your …

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How & Why to Use a Press Release Service

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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Make Sure Your Site Kicks Butt On Mobile

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. As you spend time identifying your target audience and conducting …

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Links are not at all the same

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first …

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Creating inspiring content for your business

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other sites …

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Understand your website to generate your keyword goal

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Create topic groups for your keyword targets

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research …

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Do-Not dump the anchored links with keywords

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Rich snippets are designed to help …

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Interlink your web pages

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. Try to get backlinks to various pages on …

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