Make it possible for people to find your site via search engines

Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the …

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Automatic anchor text

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Like any good SEO campaign, your optimization strategy should be dictated by …

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Understanding the rationale behind algorithm updates

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning …

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Why fast loading times are important

Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. SEO practitioners, before …

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Identify keyword opportunities

The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it …

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Better alternatives to old school SEO methods

Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. The modern user has a very short attention span …

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Cooperate with other social bookmarkers

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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Each page should have its own title tag

Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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Use Hashtags (Wisely) and Categorize Your Boards

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. SEO closely aligns with so many marketing channels, business …

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Make sure your website is indexed in Baidu

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from …

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Websites are representations of ideas

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Building backlinks is not enough …

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How Many Words Can I Optimise A Page For?

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Troubleshooting technical errors and ensuring that your website is always accessible is one of the …

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Good Content Will Still Need ‘Optimised

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Over the years many people have tried to game the system by creating content that is stuffed …

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The most time consuming aspect is building links

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are …

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Reach out to people who shared similar content

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. A mobile-friendly website will shrink its pages to be viewable on mobile devices …

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Use keywords and related terms throughout your content

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Keyword research is the root of every optimization project. Keywords are like an …

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How Google handles it

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms …

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Both SEO and social media posts drive traffic

The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website …

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Make your Twitter profile interesting

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do …

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Understand and implement entities

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Domain Authority is a score (on a 100-point scale) developed …

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Ensure that HTML code is used correctly

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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Who Would Link to You?

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in …

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How Google handles it

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. SEO …

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Pick a Keyword to Target

Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you …

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Some of the issues with CRO

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the …

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The best way to escape Google’s Panda penalty

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. The search engines are able to analyze the reading level of the document. One popular formula for doing this …

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Advanced off-page SEO principles

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. The world is always changing, and you have to keep up. If you do, the …

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Google Penguin is specific to the quality of links

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Somebody already wrote …

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Don’t come up with answers without putting in some serious research

Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded …

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Add pagination to endless scrolling pages

The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. There is still a correlation between high rankings and the amount of backlinks, but this trend will …

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Focus on ‘Things’, Not ‘Strings’

You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. The digital environment is rapidly shifting. There are over a billion websites online, and customers have …

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Is your website listed with a featured snippet?

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did …

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Do Forum Posting To Increase Brand Awareness

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Needless to say …

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Mobile Searchers Use Shorter Keyphrases/Keywords

Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Google is a search engine that follows links. For Google to know about your site, it has …

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Web search optimization techniques

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up …

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What keywords your visitors will use to find you?

When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks. Social Networking is bigger than ever these days! Sometimes known as “Online …

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Entries with rich snippets have higher click-through rates

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. If you …

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Publish blog posts frequently and consistently optimize them

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. When people search for things that match up with what your website offers …

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Use a shallow depth navigation structure

Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and …

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Create great content people want to read

A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking …

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