Content Resources

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. It's not actually that difficult to get on page 1 of …

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The most obvious SEO tactic

Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at …

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Check your website’s loading speed

As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what …

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The Major Elements of Planning

Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Mobile SEO is just like regular SEO – all about making sure your site is crawlable and findable …

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Analysing The Data

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) . If your site has thousands or even millions of pages, hand-crafting …

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Create Visual Content (Especially “Embeddable Images”)

With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Google itself recommends that large numbers of links are only generated by unique content with added value for users …

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It’s time to revolutionize our approach to link building

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. SEO practices that involve deception and are disapproved by the search engines. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for …

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Technical aspects of marketing on Google

Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established …

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Use quality hosting and CDN

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that …

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Review your long-tail traffic

If the wrong people are hitting your website, it's all for nothing In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for …

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Identify which keywords people are using to find your blog content

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc …

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Its true content is the reality of SEO

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more …

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Get high quality backlinks from trusted sources

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile …

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More content equals better rankings and more links

One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. Most people look at SEO the wrong …

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