Use only schema types that fit the page or the site

Experimenting requires thoughtful tinkering. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you …

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Online marketing changes quickly when it comes to SEM

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value …

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Check out these crazy facts about widgets

Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. Understanding the background, context and the continuing development of major digital marketing evolutions such as …

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My thoughts on splogs

Webpages on HTTPS had positive correlation with higher rankings. A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. Putting effort into the offline …

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Encourage other websites to link to yours

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Real value generates …

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Use unique testimonials from customers

Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site …

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Keep the length of your post in mind

SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as Search engines identify Black Hat SEO practices that will impede you from getting any benefits. While producing incredible content may get …

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How to use the topic cluster model

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. If search users commonly misspell a keyword, you should identify and use it. The online audience has …

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Benchmarking Current Indexing Status

Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. It appears that when attempting to improve search engine ranking for a web-site …

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Make a concerted effort to keep up with Google Updates

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Create URLs containing words that describe the page, separated by hyphens. In the current fast …

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Identify What’s Working and What Isn’t

Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. There are thousands of people out there collecting and sharing …

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Interlink your web pages

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. Try to get backlinks to various pages on …

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Reach out to people who shared similar content

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. A mobile-friendly website will shrink its pages to be viewable on mobile devices …

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