Why Google algorithms matter

Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this …

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Things your competitors know about bounce rates

Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Knowledge graphs, though complex, help to raise your content and website visibility. Thin content …

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Update your local search on a regular basis

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines Write great title tags. Good title tags should be like an interesting …

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Your content marketing campaign will fail unless you integrate SEO

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

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Unlocking the mystery of conversion rates

You can republish articles on your blog to prevent it from being buried deep in your archives. SEO helps your business be found quickly and easily by potential customers. Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search …

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What your mum didn't tell you about stickiness

There is no single tip I could give that would tangibly help a person further their search domination. We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. I’d rather have a more relevant link with low authority. I …

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Write a 1000+ words article about javascript

Meta Tags play an important role in SEO. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Building links is hard. Google scrutinizes website …

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The reason everyone loves reporting

Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and …

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What are Keywords Anyway?

If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects …

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It’s time to revolutionize our approach to content curation

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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How to approach content from an SEO perspective

Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic …

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Use Hashtags (Wisely) and Categorize Your Boards

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. SEO closely aligns with so many marketing channels, business …

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Use a shallow depth navigation structure

Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and …

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Technical aspects of marketing on Google

Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established …

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