Boost site speed and utilise splogs

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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Having fun with canonical URLs

Words in URLs should be separated by hyphens and not underscores. Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary …

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Layout, formatting and page rank combine to make great SEO

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. While longer blog posts and …

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More focus is put on RSS feeds

Body keywords still have their use, however. How would you make that search engine understand your photograph of the best pen in the world? As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Whenever doing a website …

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Let's talk about bread crumbs

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. Software programs cannot adequately interpret each of the various types of …

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Never underestimate the influence of widgets

The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site easily. Searchers often enter refinements when the initial search …

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Build promotion into your content

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will …

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Alert The Press And Make Them Link To You

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Identify keyword opportunities now

There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search …

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Creating inspiring content for your business

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other sites …

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Automatic anchor text

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Like any good SEO campaign, your optimization strategy should be dictated by …

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Each page should have its own title tag

Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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Entries with rich snippets have higher click-through rates

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. If you …

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Check your website’s loading speed

As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what …

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