The mysterious world of SEM

Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Most searches are short …

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Things to avoid when dealing with plugins

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page …

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What everyone ought to know about bread crumbs

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. However, what …

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Think like a human not a robot when it comes to domain authority

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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Make a good use of widgets

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Search engine optimisation (SEO) refers to the efforts required to …

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It’s time to revolutionize our approach to anchor text

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and …

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SEO for Mindshare/Branding

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are …

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Choose the broad topics you want to rank for

Real value generates traffic, followers, engagement and backlinks. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Paid ads are increasingly getting much more reach. What used to be a handful of on-page, off-page, and architecture factors …

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Space Management or Page Segmentation

The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users …

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Pay-for-placement in the search engines is a terrible idea

As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what …

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Getting Started with Keyword Research

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any …

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Make it possible for people to find your site via search engines

Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the …

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How Google handles it

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. SEO …

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Pick a Keyword to Target

Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you …

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Some of the issues with CRO

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the …

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Publish blog posts frequently and consistently optimize them

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. When people search for things that match up with what your website offers …

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Create Visual Content (Especially “Embeddable Images”)

With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Google itself recommends that large numbers of links are only generated by unique content with added value for users …

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Review your long-tail traffic

If the wrong people are hitting your website, it's all for nothing In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for …

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Get high quality backlinks from trusted sources

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile …

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