The back story of inbound links

That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. Follow our golden rule first though – keep it simple. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of …

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Bing pays more attention to the authority of the site

You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Google Trends tells you how searches in a subject change over time. You can …

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Ensuring Each Page Has a Clear and Valuable Call to Action

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to …

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Socialize on Twitter as much as you can

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. When a search engine crawls your site, it moves slowly from one page to another by following the links …

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SEO challenges large scale user platforms face

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the …

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Help with geolocation and international SEO

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Another major change in recent SEO is Google …

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Low hanging linkbait fruit

Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to …

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Websites are representations of ideas

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Building backlinks is not enough …

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Google Penguin is specific to the quality of links

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Somebody already wrote …

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Its true content is the reality of SEO

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more …

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