Search engine health checks should look at SERPs

Know where and how to use keywords in your content for maximum searchability. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. To the public, Google’s SERPs (Search Engine …

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My thoughts on ROI

Google Ranking is very important for any business or individual on the web today. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Not using descriptions for your images and videos is a very common error made by many. But to make Google …

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Evaluate Your Site Speed

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have …

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Tactics around offsite SEO

By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. Content is not there purely for Google and its spiders to crawl – the point is to bring traffic to …

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Losing Focus on RSS feeds

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become …

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Use your key phrases in as many URLs as possible

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your …

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Make Sure Your Site Kicks Butt On Mobile

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. As you spend time identifying your target audience and conducting …

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Create topic groups for your keyword targets

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research …

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Use keywords and related terms throughout your content

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Keyword research is the root of every optimization project. Keywords are like an …

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Both SEO and social media posts drive traffic

The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website …

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Content Resources

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. It's not actually that difficult to get on page 1 of …

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The most obvious SEO tactic

Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at …

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