What everyone ought to know about citations

From an SEO perspective, serious problems have just been created, as Amazon is one of the most authoritative websites in the world and the product pages on Amazon are almost guaranteed to outrank the product pages on the manufacturers eCommerce website. Google prefers sites that are easy to navigate. This …

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Don't bury information in your page content

The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows …

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Clarification about mobile search

Few people, however, understand how search engines actually work. They also deliver what they promise to the user as they enter the site. Modern SEO is about so much more than keywords and meta tags. The days of buying, selling, and trading links for rankings is long gone…and if …

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You may have a strategy that would be more successful

SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. So, their algorithms no …

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Reasons that people rely on bounce rates

Pages not being indexed in Google is a signal of having duplicate or thin content on the site. If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Google’s Keyword Planner is a free tool that …

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Reasons why marketers love SEM

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Adding a single search bar to the top of a website …

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Which SEO tactics pay the greatest dividends?

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could …

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Create separate pages for your different locations

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Modern SEO is about so much more than keywords and meta tags. Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus …

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Be personal in a way that big businesses can’t be

The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or …

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Proper HTML and CSS Validation

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. The small businesses with a physical place of business would do well to invest in local …

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Drop in a relevant link or two

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. Optimizing page titles for search is best done finding a …

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Create resources that people want

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Want to drive more quality traffic? Optimize your content for Google answer …

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Linking Out To Relevant & Authority Sites

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. The key to quality SEO is all about research research research. Every “vote” or link to your site helps determine the value of your site. However …

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Understanding the rationale behind algorithm updates

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning …

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Cooperate with other social bookmarkers

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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Make sure your website is indexed in Baidu

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from …

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How Many Words Can I Optimise A Page For?

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Troubleshooting technical errors and ensuring that your website is always accessible is one of the …

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Understand and implement entities

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Domain Authority is a score (on a 100-point scale) developed …

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Who Would Link to You?

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in …

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Do Forum Posting To Increase Brand Awareness

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Needless to say …

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Web search optimization techniques

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up …

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What keywords your visitors will use to find you?

When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks. Social Networking is bigger than ever these days! Sometimes known as “Online …

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Use quality hosting and CDN

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that …

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