Boost Your Popularity in the SERPS

In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. It can be fairly time consuming, so for the best results we’d recommend making …

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Make reporting your centre of attention

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. You’ve probably clicked your way onto a content farm before – most of us …

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Latest developments in Google algorithms

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. So don’t just think about clicks alone, you should also think about conversion rates. Target local …

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Audit of your existing keywords

It’s really a simple concept, just give them what they want and you’ll see an increase in search engine ranking. Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Links from …

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Less is always better when it comes to meta tags

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. When you design a site or have one designed for you, it is imperative that you make the site …

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Things that make you love and hate analytics

Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. Search engines are now able to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Write great title tags. Good title tags …

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The worst advice I've heard about quality

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall …

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The discovery shortcut: Learning from competitors

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. After the emergence of major …

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Make a concerted effort to keep up with content analysis

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You …

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Think of ways to stand out from the crowd

You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Having your site in the …

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Headings and SEO

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business …

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Links are not at all the same

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first …

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Good Content Will Still Need ‘Optimised

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Over the years many people have tried to game the system by creating content that is stuffed …

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The best way to escape Google’s Panda penalty

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. The search engines are able to analyze the reading level of the document. One popular formula for doing this …

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Create great content people want to read

A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking …

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Identify which keywords people are using to find your blog content

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc …

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