How to really understand plugins

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

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Lessons I've learned from doorway sites

There are umpteen factors colliding in the search results you see, including location, device used, sessions you’re logged into, if you are walking while searching on a phone or standing still, and so on. When you or your SEO Company creates links – make them hefty and serious. They should …

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Is your website underperforming and losing you money?

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! Keyword research must be updated periodically: Search terms fall out of disfavor as language …

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Don't use misleading event markup

Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Domain Authority is a …

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Brainstorming and Keyword Generating

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. You’ve heard of duplicate …

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Which principles should SEO copywriters never neglect?

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

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Rankings are very volatile and fluctuate from day to day

The search engines must execute multiple tasks very well to provide relevant search results. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list …

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How & Why to Use a Press Release Service

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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Understand your website to generate your keyword goal

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Identify keyword opportunities

The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it …

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The most time consuming aspect is building links

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are …

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Add pagination to endless scrolling pages

The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. There is still a correlation between high rankings and the amount of backlinks, but this trend will …

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Analysing The Data

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) . If your site has thousands or even millions of pages, hand-crafting …

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It’s time to revolutionize our approach to link building

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. SEO practices that involve deception and are disapproved by the search engines. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for …

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More content equals better rankings and more links

One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. Most people look at SEO the wrong …

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